The Anthology integration is bi-directional, meaning data is synced in two directions:
Element451 uses a contact-centric data model, so all integration processing occurs at the contact level rather than the application or opportunity level. When a sync is triggered, the entire contact record is processed.
This includes:
The default and recommended setup is unidirectional syncing, syncing Element to Anthology. Bi-directional syncing is available for partners who wish to bring back data into Element (be it updating or creating new records)
This sync process sends data from Element451 to Anthology.
Element451 uses a combination of:
By default, the integration is initiated through the following sequence: